VP Pence Revealed: Consider of Various PR perspectives

There are many public relations program at universities under the guise of different titles - beside the obvious inclusion of Advertising, here are a few of them:
#1 Strategic Communication
#2 Integrated Marketing Communication ir Integrated Communication
As prefaced earlier, I am not going to include advertising, which not only has a different objective.outcome, but also tends to have an easier to define budget. And oh yeah, the success of an advertising campaign is much easier to assess - non-compliance is usually measured through (lack of) increased sales/revenue or a tangible action - a visit or contact inquiry expressing interest.
I will also excluded marketing - which is generally speaking a concerted effort, a campaign of directed communication intended to "brand" someone toward a product/service, or improve the likelihood of continued business. An exchange of funds isn't necessary for successful marketing, but great communication skills, including public speaking or presentation, are essential. My father was a marketing specialist during the space race - he worked for Ryan Aeronautical in San Diego, a company that made parts used in the Lunar Excursion Model (LEM) and the Apollo Lunar Roving Vehicle. He job was to manage relationships with government officials in Washington DC and working for NASA, keeping them informed on progress being made - outlined how the public money was being spent, reassuring them that they were in compliance with deadlines and following safety standards.
As you might imagine, that made my father a very popular show-and-tell guest back in the day.

Strategic Communication focuses on plans, strategically laying out an outline for success. The PR process, as defined by the RACE or ROPE acronym, is the easy way to remember the four major steps: either Research - Action - Communication - Evaluation or Research - Objective - Programming - Evaluation. Integrated Marketing Communications programs teach a business perspective that involves what my father did, marketing and branding, good communication techniques, delivering the effective presentation to close the deal.

Now back to the PR practitioners working for political candidates -
Donald Trump has one - the obvious consideration was introducing their VP choice BEFORE the Republican Convention, developing momentum heading toward their confirmation and into the election.
Hillary Clinton has one as well - What was their strategy? Well, let's see, attack Trump and make him look incompetent...I know he makes it so easy for them, but they still have to earn their money. The strategy was probably to do whatever they could to undermine his choice, and to take the media attention away from Trump. Possibly by announcing Hillary's choice the day after?
This is what I meant when I said that you need to think critically and objectively, considering all perspectives. Planning and Strategy are everything.